00653nam a2200217 a 45000010008000000080041000080100017000490200015000660400013000810820014000941000021001082450065001292500012001942600057002063000035002635040053002986500015003516500027003667000020003937000022004134521985090616s1999    ohu      b    001 0 eng d  a   99028163   a0324006381  aDLCcDLC00a658.82211 aLamb, Charles W.10aMarketing /cCharles W. Lamb, Joseph H. Hair, Carl McDaniel.  a5th ed.  aCincinnati, OH :bSouth-Western College Pub.,c1999.  axxxiv,772 p. :bill. ;c28 cm.  aIncludes bibliographical references and indexes. 0aMarketing. 0aMarketingxManagement.1 aHair, Joseph F.1 aMcDaniel, Carl D.