00671nam a2200205 a 450000100090000000800410000901000170005002000180006702000150008504000130010008200170011310000190013024500990014926000610024830000350030950400510034470000220039570000190041765000290043613459783090617s2004 eng 000 0 eng d a\\2004040414 a9780273673231 a0273673238 aDLCcDLC00a658.8/482221 aBurca, Sean de00aInternational marketing :an SME perspective /cSean de Burca, Richard Fletcher, Linden Brown. aHarlow, England :bFinancial Times Prentice Hall,c2004. axxxii, 720 p. :bill. ;c28cm. aIncludes bibliographical references and index.1 aFletcher, Richard1 aBrown, Linden. 0aInternational marketing