00746nam a2200205 a 450000100090000000800410000901000170005002000150006704000180008208200170010010000200011724500940013725000130023126000610024430000470030550400530035265000460040565000410045170000480049213110098090622s2004    njua     b    001 0 eng d  a  2003044004  a0131421840  aDLCcDLCdDLC00a658.8/022211 aKerin, Roger A.10aStrategic marketing problems :bcases and comments /cRoger A. Kerin, Robert A. Peterson.  a10th ed.  aUpper Saddle River, NJ :bPearson/Prentice Hall,cc2004.  aviii, 696 p. :bill. (some col.) ;c29 cm.  aIncludes bibliographical references and indexes. 0aMarketingxDecision makingvCase studies. 0aMarketingxManagementvCase studies.1 aPeterson, Robert A.q(Robert Allen),d1944-