@book{1550,
	author = {Clow, Kenneth E. and Baack, Donald.},
	title = {Integrated advertising, promotion & marketing communications /},
	publisher = {Pearson Prentice Hall,},
	year = {c2004.[Reprinted]},
	address = {Upper Saddle River, N.J. :},
	edition = {2nd ed.}
}