00785nam a2200229 a 450000100090000000800410000901000170005002000150006702000150008204000130009708200140011010000210012424500990014524600680024425000120031226000740032430000360039850400530043465000320048765000170051970000190053613079884090622r2004    njua     b    001 0 eng d  a  2003043373  a8120324501  a0131405462  aDLCcDLC00a659.12211 aClow, Kenneth E.10aIntegrated advertising, promotion & marketing communications /cKenneth E. Clow, Donald Baack.3 aIntegrated advertising, promotion, and marketing communications  a2nd ed.  aUpper Saddle River, N.J. :bPearson Prentice Hall,cc2004.[Reprinted]  axxvii, 538 p. :bill. ;c28 cm.  aIncludes bibliographical references and indexes. 0aCommunication in marketing. 0aAdvertising.1 aBaack, Donald.