00764nam a2200229 a 4500 13329 BD-DhAAL 20130619113007.0 090618r20031997enka b 001 0 eng d 8175541091 658.8/343 22 1578 1578 1578 Kapferer, Jean-Noël. 2148 Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003] 443 p. : ill. ; 23 cm. Includes bibliographical references and index. Brand name products Management. 2149 ddc BK 0 0 ddc 0 0 BRACUL BRACUL GEN 2009-06-28 611.00 10 60 658.8343 KAP 3010013329 2020-03-08 2020-01-12 1 1222.00 2009-06-28 BK