how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story Bieler, Peter 1943- creator Costas, Suzanne. text nyu New York John Wiley c1996 1996 monographic eng

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ix, 206 p. ; 25 cm. Peter Bieler with Suzanne Costas. Includes index. Television advertising United States Case studies Infomercials United States Case studies Exercise Equipment and supplies Marketing Case studies 659.14/3 0471147494 (cloth : alk. paper) \\\96018232 DLC 090618 4943775