00650nam a2200205 a 45000010008000000080041000080100017000490200015000660400018000810820014000991000026001132450061001392600055002003000040002555040051002956500027003467000023003737000025003967000023004211654604090618s1998    njua     b    001 0 eng d  a   97036484   a0023051620  aDLCcDLCdDLC00a658.82211 aBagozzi, Richard P.  00aMarketing management /cRichard P. Bagozzi ... [et al.].  aUpper Saddle River, N.J. :bPrentice Hall,cc1998.  axxii, 718 p. :bcol. ill. ;c27 cm.  aIncludes bibliographical references and index. 0aMarketingxManagement.1 aRosa, Jose Antonio1 aCelly, Kirti Sawhney1 aCoronel, Francisco