@book{1775,
	author = {Blythe, Jim.},
	title = {Essentials of marketing communications /},
	publisher = {FT/Prentice Hall,},
	year = {2006.},
	address = {New York :},
	edition = {3rd ed.},
	note = {Rev. ed. of: Essentials of marketing. 2nd ed. 2001.}
}