a guide to the basics Hague, Paul N. creator Hague, Nick 1974- Morgan, Carol-Ann 1958- text bibliography enk London Sterling, VA Kogan Page 2004 monographic eng

print

xii, 244 p. : ill. ; 24 cm. Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. Paul Hague, Nick Hague & Carol-Ann Morgan. Includes bibliographical references (p. 221-235) and index. Marketing research 658.8/3 0749441801 0749443197 2004002449 DLC 090618 13479935