00620nam a2200193 a 4500001000700000008004100007010001700048020001500065040001800080082001600098100002400114245005600138250001200194260004000206300004900246490004100295504006600336650002400402204765090621s2000    txua     b    001 0 eng d  a   99064502   a0030262186  aDLCcDLCdDLC00a658.8/32211 aZikmund, William G.10aExploring marketing research /cWilliam G. Zikmund.  a7th ed.  aFort Worth :bDryden Press,cc2000.  axxxiii, 812 p. :bill. (some col.) ;c29 cm.1 aThe Dryden Press series in marketing  aIncludes bibliographical references (p. [797]-804) and index. 0aMarketing research.