@book{1801,
	author = {Schiffman, Leon G. and Kanuk, Leslie Lazar.},
	title = {Consumer behavior /},
	publisher = {Prentice Hall/ of India pvt. Ltd.,},
	year = {c1997.[reprinted 2000]},
	address = {Upper Saddle River, N.J. ;},
	edition = {6th ed.}
}