00729nam a2200205 a 45000010008000000080041000080100017000490400018000660820014000841000041000982450068001392500012002072600042002193000034002615000017002955040053003126500027003659990015003929520116004071777969090621s1981    ilua     b    001 0 eng d  a   77088299   aDLCcDLCdDLC00a658.82191 aMcCarthy, E. Jeromeq(Edmund Jerome)10aBasic marketing :ba managerial approach /cE. Jerome McCarthy.  a7th ed.  aHomewood, Ill. :bR. D. Irwin,c1981.  axix, 367 p. :bill. ;c24 cm.  aLearning aid  aIncludes bibliographical references and indexes. 0aMarketingxManagement.  c1849d1849  00142ddc4070aBRACULbBRACULcGENd2009-06-29g0.00l0o658.8 MCCp3010002627r2019-04-03t1w2009-06-29yBK