a demand management approach Mentzer, John T. creator Moon, Mark A. 1955- text bibliography cau Thousand Oaks, Calif New Delhi Sage Publications c2005 2005 Second edition monographic eng

print

xv, 347 pages : illustrations ; 23 cm. Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems. John T. Mentzer, Mark A. Moon. Includes bibliographical references (pages 331-335) and index. Sales forecasting Management Marketing research Management 658.818 8178295059(India) 2004016438 Ayesha Abed Library DLC 090415 13185