00852nam a2200253 a 4500 13276402 BD-DhAAL 20251118124057.0 090619s2004 caua b 001 0 eng d 2003016016 8178293706 DLC DLC DLC BD-DhAAL 659.1 22 Tellis, Gerard J., 1950- 59850 Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004. 203 pages : illustrations ; 24 cm. Includes bibliographical references and index. Advertising. Consumers Attitudes. 59851 Ayesha Abed Library General Shelf. ddc BK 2066 2066 0 0 ddc 0 0 BRACUL BRACUL GEN 2009-07-07 0.00 1 14 659.1 TEL 3010013179 2013-05-07 2013-02-01 1 2009-07-07 BK