@book{2069,
	author = {Batra, Rajeev. and Myers, John G.,},
	title = {Advertising management /},
	publisher = {Prentice Hall,},
	year = {c1996.},
	address = {Upper Saddle River, N.J.;},
	edition = {5th ed.},
	note = {Aaker's name appears first on 4th ed.}
}