01088nam a2200277 a 4500 2560903 090629s1996 njua b 001 0 eng d 95025901 8120312198 DLC DLC DLC 659.1 20 Batra, Rajeev. Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. 5th ed. Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1996. xiii, 754 p. : ill. ; 25 cm. Aaker's name appears first on 4th ed. Includes bibliographical references and index. Advertising Management Myers, John G., 1933- Aaker, David A. 2069 2069 0 0 ddc 0 0 BRACUL BRACUL GEN 2009-07-07 0.00 2 15 659.1 BAT 3010011653 2019-09-17 2019-05-29 1 2009-07-07 BK 0 0 ddc 0 0 BRACUL BRACUL GEN 2011-01-22 1 14 659.1 BAT 3010012016 2019-08-26 2019-05-15 2 2011-01-22 BK