The one to one future : building relationships one customer at a time - Peppers, Don.; Rogers, Martha, 1952- (New York : Currency Doubleday, 1997)
Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed.
"A Currency paperback"--T.p. verso.
Originally published by Currency Doubleday in 1993.
Includes bibliographical references (p. [382]-418) and index.
Keywords: Market segmentation; Sales promotion; Consumers' preferences; Customer relations; Consumers' preferences; Customer relations; Market segmentation; Sales promotion