01005nam a2200277 a 45000010005000000030009000050050017000140080041000310100017000720200038000890400028001270500025001550820014001801000031001942450092002252500012003172600037003293000039003664900036004055040051004416500033004927000026005259420012005519990017005639520147005801467BD-DhAAL20150311111133.0150311s1994    nyua     b    001 0 eng    a   93022754   a0070489718 (alk. paper) :c$48.95  aDLCcDLCdDLCdBD-DhAAL00aHF5415.13b.G84 199400a658.82201 aGuiltinan, Joseph P.9935110aMarketing management :bstrategies and programs /cJoseph P. Guiltinan, Gordon W. Paul.  a5th ed.  aNew York :bMcGraw-Hill,cc1994.  axvi, 480 p. :bcol. ill. ;c24 cm.  aMcGraw-Hill series in marketing  aIncludes bibliographical references and index. 0aMarketingxManagement.992931 aPaul, Gordon W.99352  2ddccBK  c33965d33965  00102ddc4070aSCLbSCLcGENd2015-03-11eGift: The Asia Foundationl1m10o658.8 GUIp3020001467r2017-03-30s2017-01-23t1w2015-03-11yBK