00784nam a2200241 a 45000010005000000030009000050050017000140080041000310100017000720200015000890200048001040200015001520400028001670500024001950820014002191000026002332450091002592600039003503000052003895040066004416500015005077000020005221474BD-DhAAL20150913122217.0150312s1995    iluab    b    001 0 eng    a   94008479   a0256125392  a0256173672 (annotated instructor's edition)  a0256174741  aDLCcDLCdDLCdBD-DhAAL00aHF5415b.C5275 199500a658.82201 aChurchill, Gilbert A.10aMarketing :bcreating value for customers /cGilbert A. Churchill, Jr., J. Paul Peter.  aBurr Ridge, Ill. :bIrwin,cc1995.  axxxii, 703 p. :bcol. ill., col. maps ;c27 cm.  aIncludes bibliographical references (p. 655-674) and indexes. 0aMarketing.1 aPeter, J. Paul.