@book{34012,
	author = {Perreault, William D. and McCarthy, E. Jerome},
	title = {Essentials of marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2006.},
	series = {McGraw-Hill/Irwin series in marketing},
	address = {Boston, Mass. :},
	edition = {10th ed.}
}