00812nam a22002414a 45000010005000000030009000050050017000140080041000310100017000720200028000890400028001170500023001450820014001681000026001822450110002082500013003182600048003313000040003794900042004195040053004616500015005147000041005297073BD-DhAAL20150314115417.0150314s2006    maua     b    001 0 eng    a  2005043864  a0072935898 (alk. paper)  aDLCcDLCdDLCdBD-DhAAL00aHF5415b.M378 200600a658.82221 aPerreault, William D.10aEssentials of marketing :ba global-managerial approach /cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a10th ed.  aBoston, Mass. :bMcGraw-Hill/Irwin,cc2006.  axl, 638 p. :bcol. ill. ;c28 cm. +  aMcGraw-Hill/Irwin series in marketing  aIncludes bibliographical references and indexes. 0aMarketing.1 aMcCarthy, E. Jeromeq(Edmund Jerome)