01026nam a22002774a 45000010005000000030009000050050017000140080041000310100017000720200028000890400028001170500023001450820014001681000032001822450110002142500013003242600048003373000040003854900042004255040053004676500021005207000047005419420012005889990017006009520131006177073BD-DhAAL20150314115417.0150314s2006 maua b 001 0 eng  a 2005043864 a0072935898 (alk. paper) aDLCcDLCdDLCdBD-DhAAL00aHF5415b.M378 200600a658.82221 aPerreault, William D.9954610aEssentials of marketing :ba global-managerial approach /cWilliam D. Perreault, Jr., E. Jerome McCarthy. a10th ed. aBoston, Mass. :bMcGraw-Hill/Irwin,cc2006. axl, 638 p. :bcol. ill. ;c28 cm. + aMcGraw-Hill/Irwin series in marketing aIncludes bibliographical references and indexes. 0aMarketing.995471 aMcCarthy, E. Jeromeq(Edmund Jerome)99548 2ddccBK c34012d34012 00102ddc4070aSCLbSCLcGENd2015-03-14eGift: The Asia Foundationl0o658.8 PERp3020007073r2015-03-14t1w2015-03-14yBK