Managing brand equity : capitalizing on the value of a brand name - Aaker, David A. (New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, 1991)
Includes bibliographical references (p. 277-287) and index.
Keywords: Brand name products -- Valuation -- United States -- Management; Intangible property -- Valuation -- United States -- Management