text mau Boston Harvard Business School Pub. c2003 2003 monographic eng

print

vii, 195 p. ; 21 cm. Creativity under the gun / Teresa M. Amabile, Constance N. Hadley, and steven J. Kramer -- Tough-minded ways to get innovative / Andrall E. Pearson -- Breaking out of the innovation box / John D. Wolpert -- The sputtering R&D machine / Martha Craumer -- Inspiring innovation / Ellen Peebles -- The discipline of innovation / Peter F. Drucker -- Research that reinvents the corporation / John Seely Brown -- Creativity is not enough / Theodore Levitt. Includes index. Technological innovations Creative ability in business Research, Industrial HD45 .H343 2003 658.4/063 159139130X (alk. paper) 2002152617 DLC 150316 20150316100112.0 4225