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  <titleInfo>
    <title>Customer centricity</title>
    <subTitle>focus on the right customers for strategic advantage</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Fader, Peter.</namePart>
    <role>
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    <place>
      <placeTerm type="text">Philadelphia, Pa</placeTerm>
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    <publisher>Wharton Digital Press</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <form>Computer document.</form>
    <extent>125 p. : ill. ; 20 cm.</extent>
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  <note type="statement of responsibility">Peter Fader.</note>
  <note>Previous ed. published under title Wharton executive education customer centricity essentials. c2011.</note>
  <note>Title from title screen.</note>
  <note>Includes bibliographical references.</note>
  <note>Access restricted to authorized subscribers.</note>
  <note>Text.</note>
  <note>Available also in a print ed.</note>
  <note>Mode of access: World Wide Web.</note>
  <note>Digitized and made available by: Books 24x7.com.</note>
  <subject authority="lcsh">
    <topic>Customer relations</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>New products</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business planning</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Strategic planning</topic>
  </subject>
  <subject authority="fast">
    <topic>Business planning</topic>
  </subject>
  <subject authority="fast">
    <topic>Customer relations</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="fast">
    <topic>New products</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="fast">
    <topic>Strategic planning</topic>
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  <classification authority="lcc">HF5415.5 .F33 2012eb</classification>
  <classification authority="ddc" edition="23">658.812</classification>
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      <title>Wharton executive essentials</title>
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  <identifier type="isbn">9781613630150 (Ebook)</identifier>
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