@book{34129,
	author = {Kahn, Barbara E.},
	title = {Global brand power :},
	publisher = {Wharton Digital Press,},
	year = {c2013.},
	series = {Wharton Executive Essentials},
	address = {Philadelphia :},
	url = {http://www.loc.gov/catdir/enhancements/fy1412/2012287128-b.html}
}