Applications in basic marketing clippings from the popular business press Appl. basic mark McCarthy, E. Jerome (Edmund Jerome) Perreault, William D. text bibliography mau Homewood, IL Irwin c 2000 1990 9999 monographic Annual eng
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v. 227 p. : ill. ; 26 cm. "Clippings from the popular business press." William D. Perreault, E. Jerome McCarthy Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Includes bibliographical references. Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. Marketing Periodicals Marketing Management Periodicals Marketing Management Periodicals Marketing Périodiques Marketing Coupures de presse Périodiques Marketing HF5410 .A67 658.8/005 Basic marketing McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing McCarthy, E. Jerome (Edmund Jerome). 0075610299 0072864702 1099-5579 sn 92028178 OPosmS 150914 20150914091754.0 2992 eng