Green, Andy 1958- creator text bibliography pau Philadelphia New Delhi Kogan Page 2003 2007 1st ed. monographic eng

print

xii, 200 p. : ill. ; 24 cm. A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more? Andy Green. Includes bibliographical references and index. Public relations Creative thinking Creative ability in business HD59 .G683 2007 659.2 8124203075 9780749448233 0749448237 2006035073 DLC 150922 20150922113042.0 5335