01708nam a2200325 a 45000010005000000030009000050050017000140080041000310100017000720200015000890200018001040200015001220400059001370500021001960820014002171000031002312450050002622500012003122600052003243000034003764900026004105040051004365050639004876500028011266500030011546500041011849420012012259990017012379520128012545335BD-DhAAL20150922113042.0150922s2007    paua     b    001 0 eng    a  2006035073  a8124203075  a9780749448233  a0749448237  aDLCcDLCdYDXdBAKERdBTCTAdYDXCPdYBMdDLCdBD-DhAAL00aHD59b.G683 200700a659.22221 aGreen, Andy,d1958-91500210aCreativity in public relations /cAndy Green.  a1st ed.  aPhiladelphia :aNew Delhi :bKogan Page,c2003.  axii, 200 p. :bill. ;c24 cm.  aPR in practice series  aIncludes bibliographical references and index.0 aA definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more? 0aPublic relations.92908 0aCreative thinking.912169 0aCreative ability in business.915003  2ddccBK  c35650d35650  00102ddc4070aSCLbSCLcGENd2015-09-22g1150.00l1m2o659.2 GREp3020005335r2019-07-03s2019-06-19t1w2015-09-22yBK