@book{35752,
	author = { Heiman, Stephen E.  and Heiman, Stephen E.},
	title = {The new conceptual selling :},
	publisher = {Warner Business Books,},
	year = {2004.},
	address = {New York, NY :},
	edition = {2nd ed.},
	note = {Rev. ed. of: Conceptual selling. 1st ed. c1987.}
}