@book{35902,
	author = {Cravens, David W. and Piercy, Nigel.},
	title = {Strategic marketing /},
	publisher = {McGraw-Hill ;},
	year = {c2006 [reprinted 2010]},
	series = {McGraw-Hill/Irwin series in marketing},
	address = {Boston, Mass. ;},
	edition = {8th ed.},
	note = {Various multi-media instructional materials are available to supplement the text.},
	url = {http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html}
}