01298nam a2200301 a 450000100060000000300090000600500170001500800410003201000170007302000380009002000350012802000390016302000360020203500240023804000740026204200080033605000260034408200160037010000480038624500860043425000120052026000370053230000330056950400510060252003170065352600080097065000180097830750BD-DhAAL20151228192536.0151228s2011    nyua     b    001 0 eng    a  2011011230  a9780465025787 (pbk. : alk. paper)  a0465025781 (pbk. : alk. paper)  a9780465025848 (ebook : alk. paper)  a0465025846 (ebook : alk. paper)  a(OCoLC)ocn687675731  aDLCcDLCdYDXdBTCTAdYDXCPdBWXdCDXdDEBBGdBDXdORXdDLCdBD-DhAAL  apcc00aHF5415.153b.C65 201100a658.5752221 aCooper, Robert G.q(Robert Gravlin),d1943-10aWinning at new products :bcreating value through innovation /cRobert G. Cooper.  a4th ed.  aNew York :bBasic Books,cc2011.  axv, 391 p. :bill. ;c24 cm.  aIncludes bibliographical references and index.  a"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.  aCED 0aNew products.