buying, having, and being Solomon, Michael R. creator text mau 2015 Eleventh Edition. monographic eng

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xxii, 582 pages : illustrations ; 29 cm Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion. Michael R. Solomon, Saint Joseph's University. Includes bibliographical references and indexes. Consumer behavior Business & finance HF5415.32 .S6 2015 658.8342 9780133450897 9789332557468 0133450899 2013038389 DLC 160626 20211128155526.0 31160 eng