Strategic marketing management in Asia
case studies and lessons across industries
Andaleeb, Dr. Syed Saad.
Hasan, Khalid.
text
bibliography
uk
Bingley
Emerald
c2017
2017
1st ed.
monographic
eng
xxxvi, 552 pages : illustrations, maps ; 23 cm.
edited by Syed Saad Andaleeb and Khalid Hasan.
Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan,
Includes bibliographical references (p. 527-552)
AAL
Marketing
Asia
Management
658.80095
9781786357465
Ayesha Abed Library
BD-DhAAL
170306
20170308124445.0
31624
BD-DhAAL