Müller, Jens 1982- creator designer, Wiedemann, Julius Remington, R. Roger Varea Riley, Isabel Wulfekamp, Ursula Fruhtrunk, Wolf text bibliography Pictorial works gw Köln Taschen c2018 2018 2015 monographic eng ENG FRE GER ENG FRE GER

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432 pages : illustrations (some color) ; 38 cm. "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket. Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Sliwka ; Anton Stankowski. Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk. Includes bibliographical references (pages 427-429) and index. CSE Text in English, French, and German. Logotypes (Printing) Pictorial works Logos (Symbols) Pictorial works Trademarks Pictorial works Logotypes (Printing) Logos (Symbols) Commercial art Advertising Advertising Commercial art Logos (Symbols) Logotypes (Printing) Trademarks Computer science 741.6 9783836545303 3836545306 Ayesha Abed Library OHX 180417 20211108130435.0 33035 eng