Getting started with business analytics : insightful decision-making - Hardoon, David Roi; Shmueli, Galit, 1971- (Boca Raton, FL : CRC Press, 2016)
Introduction to Business Analytics The Paradigm Shift From Data to Insight From Business Intelligence to Business Analytics Levels of "Intelligence" The Business Analytics Cycle Objective Data Analytic Tools and Methods ImplementationGuiding Questions Requirements for Integrating Business Analytics Common Questions Data Mining and Data Analytics Data Mining in a Nutshell What Is Data Mining?Predictive Analytics Forecasting Optimization Simulation From Data Mining to Data Analytics Network Analytics Text Analytics Business Analytics Customer Analytics "Know Thy Customer" Targeting Customers Project Suggestions Social Analytics Customer Satisfaction Mining Online Buzz Project Suggestions Operational Analytics Inventory Management Marketing Optimization Predictive Maintenance Human Resources and Workforce Management Project Suggestions Bibliography
Includes bibliographical references (pages 165-166) and index.
CSE
Keywords: Decision making -- Statistical methods; Business planning -- Statistical methods; Data mining; Computer science