people, technology, strategy Lovelock, Christopher H. creator author. Wirtz, Jochen author. text Electronic books enk 9999 Eighth edition. monographic eng 1 online resource specialized Jochen Wirtz, Christopher Lovelock. Indian Subcontinent Adaption Includes index. <strong>Off-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password) <strong>On-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password) Electronic access restricted to authorized BRAC University faculty, staff and students Mode of access: Internet Marketing Management Professions Marketing Service industries Marketing Customer services Marketing HF5415.13 .L5883 2016 658.8 Lovelock, Christopher H., author. New Jersey : World Scientific, [2016] Eighth edition. (DLC) 2016004004 9781944659004 (hardcover) 9781944659011 (pbk.) 9789332587687 http://elibrary.in.pearson.com http://elibrary.in.pearson.com Ayesha Abed Library Electronic access restricted to authorized BRAC University faculty, staff and students BD-DhAAL 201111 20201111220715.0 AALebookPearsonBM000812