@book{42380,
	author = {Jean-Pierre Dubé, Peter E. Rossi (Editor)},
	title = {Handbook of the Economics of Marketing, Volume 1},
	publisher = {ELSEVIER,},
	year = {2019},
	note = {<strong>Off-Campus Access:</strong> Athens ID and Password Required},
	url = {https://www.sciencedirect.com/science/book/9780444637598}
}