The discourse of YouTube multimodal text in a global context - Benson, Phil, 1955- (New York : Routledge, 2017)
Introduction -- Multimodality -- Youtube and new media discourse -- Designing the Youtube website -- Designing Youtube Pages -- producing Youtube texts -- Youtube in a global context -- Conclusion.
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Includes bibliographical references (pages [121]-129) and index.
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Mode of access: Internet
Keywords: YouTube (Electronic resource); Modality (Linguistics); Multimedia communications -- Technological innovations; Mass media -- Technological innovations; Discourse analysis -- Social aspects; Internet videos -- Social aspects; Online social networks; Electronic books