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  <titleInfo>
    <nonSort>The </nonSort>
    <title>discourse of YouTube</title>
    <subTitle>multimodal text in a global context</subTitle>
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  <name type="personal">
    <namePart>Benson, Phil</namePart>
    <namePart type="date">1955-</namePart>
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    <dateIssued encoding="marc">2017</dateIssued>
    <copyrightDate encoding="marc">2017</copyrightDate>
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  <language>
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  <physicalDescription>
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    <extent>133 pages : illustrations ; 23 cm.</extent>
  </physicalDescription>
  <tableOfContents>Introduction -- Multimodality -- Youtube and new media discourse -- Designing the Youtube website -- Designing Youtube Pages -- producing Youtube texts -- Youtube in a global context -- Conclusion.</tableOfContents>
  <note type="statement of responsibility">Phil Benson.</note>
  <note>Includes bibliographical references (pages [121]-129) and index.</note>
  <note>ENH</note>
  <subject authority="lcsh">
    <titleInfo>
      <title>YouTube (Electronic resource)</title>
    </titleInfo>
  </subject>
  <subject authority="lcsh">
    <topic>Modality (Linguistics)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Multimedia communications</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Discourse analysis</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet videos</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Online social networks</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social sciences</topic>
  </subject>
  <classification authority="lcc">P99.4.M6 B37 2017</classification>
  <classification authority="ddc" edition="23">302.231</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Routledge studies in multimodality ; 15</title>
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  <identifier type="isbn">9780367366339 (pbk)</identifier>
  <identifier type="isbn">9781138182424 (hbk)</identifier>
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  <identifier type="lccn">2016028256</identifier>
  <location>
    <physicalLocation>Ayesha Abed Library</physicalLocation>
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