01953nam a2200361 i 450000100060000000300090000600500170001500800410003201000170007302000180009002000150010802000180012304000380014104200080017905000230018708200140021010000550022424501410027925000210042026000460044130000630048750000700055050000510062052007140067152100360138552600080142165000170142965000210144665000320146770000320149970000200153185200400155141884BD-DhAAL20231214131727.0231015t2022    nyua   j b    001 0 eng    a  2019044779  a9789354600807  a9354600808  a9781260796452  aDLCbengerdacDLCdDLCdBD-DhAAL  apcc00aHF5823b.B387 202000a659.12231 aBelch, George E.q(George Edward),d1951-eauthor.10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch & Michael A. Belch and Keyoor Purani.  aTwelfth edition.  aNew York :bMcGraw-Hill Education,c2021.  axxxi, 740 pages (G1- S12) ;bcolor illustrations :c29 cm.  aRevised edition of the authors' Advertising and promotion, [2018]  aIncludes bibliographical references and index.  a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--  aAges 18+bMcGraw-Hill Education  aBBS 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.,eauthor.1 aPurani, Keyoor.  aAyesha Abed LibrarycGeneral Stacks