Principles of marketing
Kotler, Philip
author.
Armstrong, Gary (Gary M.)
author.
Balasubramanian, Sridhar
author.
Agnihotri, Parfulla Y.
author.
text
bibliography
nju
Upper Saddle River, NJ
Noida, India
Pearson
Pearson India Education
©2023 [second impression 2024, third impression 2025]
2023
2024
Nineteenth edition.
monographic
eng
xxiv, 736 pages : illustrations ; 27 cm
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
Philip Kotler ... [et al.].
Revised edition of Principles of marketing, 2019.
Indian subcontinent adaption.
Includes bibliographical references and index.
PHR
Marketing
Phymarcy
HF5415 .K636 2022
658.8
9789357055215
2022044243
Ayesha Abed Library
DLC
240922
20251007110152.0
43225
eng