Andreasen, Alan R. 1934- creator text bibliography cau Thousand Oaks, Calif SAGE Publications c2006 2006 monographic eng

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xi, 264 p. : ill. ; 24 cm Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. Alan R. Andreasen. Includes bibliographical references (p. 237-252) and index. JPGSPH Social marketing 361.00688 141291633X (cloth) 1412916348 (pbk.) 2005022466 Ayesha Abed Library DLC 091028 0017479