01457nam a2200265 a 45000010008000000030009000080080041000170100017000580200023000750200022000980400028001200820018001481000038001662450063002042600056002673000032003235040064003555050508004195260011009276500029009388520041009679420012010089990015010209520156010350017479BD-DhAAL091028s2006    caua     b    001 0 eng d  a  2005022466  a141291633X (cloth)  a1412916348 (pbk.)  aDLCcDLCdDLCdBD-DhAAL00a361.006882221 aAndreasen, Alan R.,d1934-95847910aSocial marketing in the 21st century /cAlan R. Andreasen.  aThousand Oaks, Calif. :bSAGE Publications,cc2006.  axi, 264 p. :bill. ;c24 cm  aIncludes bibliographical references (p. 237-252) and index.0 aSocial change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.  aJPGSPH 0aSocial marketing.9584804 aAyesha Abed Library cGeneral Stacks  2ddccBK  c4944d4944  00102ddc4070aBRACULbBRACULcGENd2009-10-29eD. S. Books Internationall1m5o361.00688 ANDp3010017479r2015-05-17s2015-03-28t1w2009-10-29yBK