targeting the non-urban consumer Velayudhan, Sanal Kumar 1955- creator text bibliography ii New Delhi Thousand Oaks, Calif Sage 2007 Second edition. monographic eng

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249 pages : illustrations ; 22 cm. Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. Sanal Kumar Velayudhan. Includes bibliographical references and index. Marketing India Consumer behavior India India Rural conditions 658.800954/091734 9780761935889 (pbk) 9788178297491 (India pbk) \\2007032916 Ayesha Abed Library General shelf DLC 091115 20250713124421.0 14957705