00777nam a2200217 a 4500001000800000008004000008010001700048020001500065020002200080040002800102082001400130100002600144245013500170260006400305300002900369504006600398650002800464650002600492700002200518700001900540248946400114s1992    enka     b    001 0 eng d  a   91050651   a0803984308  a0803984316 (pbk.)  aDLCcDLCdDLCdBD-DhAAL00a302.22201 aWindahl, Swen,d1942-10aUsing communication theory :ban introduction to planned communication /cSven Windahl and Benno H. Signitzer, with Jean T. Olson.  aLondon ;aNewbury Park, Calif. :bSage Publications,c1992.  a248 p. :bill. ;c25 cm.  aIncludes bibliographical references (p. [223]-242) and index. 0aCommunication planning. 0aMass mediaxPlanning.1 aSignitzer, Benno.1 aOlson, Jean T.