00529nam a2200157 a 4500008004100000020001500041040002300056082001500079100001700094245012100111260005400232300002100286650002200307650001500329700002700344100114r19961994ii            000 0 eng d  a8158698163  aBD-DhAALcBD-DhAAL00a659.2 2201 aBalan, K. R.  aHandbook of public relations & communication :b a planned approach for creating results /cK.R. Balan, C.S. Rayudu.  aNew Delhi :bCastle Book, c1994.[reprinted 1996]  a169 p. ;c22 cm. 0aPublic relations. 0aPublicity.1 aRayudu, C. S., d1946-