00774nam a2200229 a 45000010008000000030009000080080041000170100017000580200023000750200022000980400028001200820014001481000023001622450143001852600043003283000033003715040051004045260008004556500015004637000025004788520041005030017986BD-DhAAL100407s2003    nyua     b    001 0 eng d  a  2003051511  a0333994361 (cloth)  a033399437X (pbk.)  aDLCcDLCdDLCdBD-DhAAL00a658.82211 aMcDonald, Malcolm.10aMarketing :ba complete guide /cMalcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.  aNew York :bPalgrave Macmillan,c2003.  axxv, 556 p. :bill. ;c24 cm  aIncludes bibliographical references and index.  aEEE 0aMarketing.1 aChristopher, Martin.4 aAyesha Abed Library cGeneral Stacks