Marketing
a complete guide
McDonald, Malcolm.
creator
Christopher, Martin.
text
bibliography
nyu
New York
Palgrave Macmillan
2003
monographic
eng
xxv, 556 p. : ill. ; 24 cm
Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
Includes bibliographical references and index.
EEE
Marketing
658.8
0333994361 (cloth)
033399437X (pbk.)
2003051511
Ayesha Abed Library
DLC
100407
0017986